L O A D I N G
March, 2024

eCommerce Website Development for Moovngroov

Project Overview
Develop an engaging e-commerce storefront for Moov N Groov men’s plus size fashion brand, focusing on social membership-based sales. Key responsibilities included integrating OTP-based login, customizing product detail pages, streamlining the checkout process, and designing eye-catching banner visuals.
Technical Stack
Woocommerce & Theme Customization
View On Behance

Curious about how the entire layout comes together? You can explore the full set of page designs and see the complete visual flow of this project on Behance.

Key Features
  • OTP-Driven Login: Secure and user-friendly login via mobile number with OTP
  • Tailored Product Pages: Customized PDP layout to feature amember price and highlight quick membership signup.
  • Seamless Checkout: Refined checkout steps focused on conversion, with clear cart interface and easy navigation
  • Attractive Imagery: Rotating banner carousel that promotes membership, discounts, and seasonal offers—designed to enhance visual appeal and engagement
  • Engaging Browsing LayoutFeatured collections like “Buttonless Polos,” “Graphic Tees,” “Gravity Cargos,” and more, styled for visual hierarchy and ease of browsing
Development Process

I began by mapping out a branding-centric UX that dynamically integrates product packaging colors into the product detail pages for an immersive brand experience. Using Figma, I created mockups for different packaging themes and then implemented these in WooCommerce using custom template logic and CSS variables. During development, I configured payment gateways to support multiple modes, set up flat-rate shipping and tax rules within WooCommerce, and implemented user-friendly features like quick view, wishlist, and best-seller sections. I tested the UI thoroughly across devices to ensure color consistency and seamless shopping flow. Finally, I launched the site live, with full checkout functionality and policy visibility helping drive trust and conversion.